Switching to `Better` Preservatives

The beauty industry has grown like never before in recent years, and today, store shelves are loaded full of products catering to literally every and any skincare or beauty need you could possibly have.

A good majority of these products are actually packed with harmful chemicals and preservatives, and cause more harm to your skin than good.

The Dreadful Parabens

Parabens are the most commonly found synthetic preservatives- these make it to the ingredients list in most beauty and skincare products out there, and their major role is preventing bacterial growth in the product.

On the downside, the use of parabens has been linked to cancer growth, suggesting that it might be a carcinogen. In addition, parabens have been found to mimic the hormone estrogen in the body, which can in turn, lead to hormonal disturbances, developmental and metabolic problems and neurological disorders.

The Oh-So Sulfates

Sulfates are usually added into skincare and beauty products to create a lather. Their use has been linked to eye and skin irritation and at times, it can even prematurely clear off the dye from dyed hair.

In addition, a lot of environmentalists claim that sulfates can pose environmental risks and cause harm to aquatic life too.

The Scary Formaldehydes

A good chunk of beauty products commercially available today are also full of synthetic preservatives which release formaldehyde over time. Glyoxal, bromopol and DMDMH are some common examples- they are actually added in as antimicrobial agents, but they end up releasing formaldehyde as time passes.

The fact that formaldehyde is a human carcinogen (cancer-causing agent) is well known and today, several studies have shown how the longer these agents are stored in the products, the stronger their health implications.

Switching to the Better Preservatives

If your beauty product contains water or will come in contact with water (e.g. a mask), it needs protection to prevent microbial growth. This can only be achieved with preservatives.
Creams and lotions contain around 60-80% water and must be preserved with at least one preservative.

Are there better preservatives? Well, yes and no. A preservative is still synthetic and not natural. Some preservatives are more harmful than others. Consumers are now more aware of parabens and other harmful preservatives. Companies have begun using safer preservatives like sodium levulinate, sodium benzoate, or Bezyl alcohol. These are only a few examples of approved preservatives allowed in natural and organic skincare products.

What does Asyva use?

At Asyva skincare we pride ourselves on using only the best and natural ingredients in our products. All our products are made without water and will not need a preservative. The decision to go preservative-free and fragrance and essential oil-free was made very early.


We wanted to use fewer ingredients but in higher concentration to create highly effective products. Our products are not only effective but can be used for sensitive skin. We want to keep our skincare completely natural, free from and without synthetic ingredients.

Why use preservative-free beauty products

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